UAPAY has launched a new payment widget that allows you to pay for a purchase without redirecting to third-party pages – directly on the seller’s website.
This solution corresponds to the most relevant global trend – embedded finance. According to Business Insider Intelligence, by 2030 the global volume of the embedded finance market may reach $7.2 trillion. And for online businesses, embedded payments have already become a factor that directly affects conversion and profit.
Embedded payments: why it matters
Today, on average, 70% of users abandon their cart without completing the order. Each extra click at the purchase stage can be the reason for this – even a 1-second delay can reduce conversion by 7%. And if the customer is forced to go to a third-party payment page, with someone else’s branding and URL, trust can disappear completely.
According to various sources, switching to embedded payment directly on the site can give +2–20% to conversion. In the Adyen case, for example, such a change provided +3.6% to successful transactions.
UAPAY case
The new UAPAY payment widget is an integrated solution that allows you to accept payments without redirects, directly on the merchant’s website. The user remains in the familiar interface, enters data and instantly and securely completes the payment.
What are the benefits for business:
– Higher conversion rates
– Better user experience (UX)
– Increased customer trust
– Full control (the widget can be fully customized to fit your needs)
– Security
– Easy integration
