In 2021, the European e-commerce market grew by 11% year-on-year.
To pay for purchases made online, Europeans increasingly use alternative payment methods, abandoning traditional bank cards.
What were the most popular payment methods in 2021?
1 place – digital wallets, they accounted for 26.7% of payments.
2 place – credit cards 24.7%.
3 place – debit cards 17.2%.
The average annual growth rate in the region is expected to remain at the same level – 11% – until 2025.